As a freelancer, I collaborated for nearly 4 years with Polyplus-transfection, a biotechnology company specializing in polymer-based transfection solutions, intended for research and therapeutic applications.
My work involved translating complex scientific concepts into clear, educational visuals, while building a consistent and recognizable brand image. The brand identity was then applied to a wide range of materials: brochures, flyers, motion-design videos, trade show booths, packaging, and communication tools.
Over time, and due to client satisfaction, my assignments expanded to include increasingly varied graphic design projects. As part of an effort to reposition and modernize the brand image, I was tasked with designing a new visual identity that reflected the company’s scientific, innovative, and international values.
This new visual identity was then applied across all communication materials, including:
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Scientific flyers and brochures
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Product packaging
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Stands and roll-ups for international trade shows
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Presentation materials (slides)
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Technical diagrams and scientific illustrations
This long-term collaboration also allowed me to develop a solid understanding of their technologies and scientific challenges. This knowledge facilitated communication with their teams and enabled me to transform complex information into simpler, more readable, and visually clean materials, without compromising scientific accuracy.
