Création d’un site vitrine e-commerce pour une marque française d’objets de décoration et de verrerie artisanale, valorisant l’esthétique, la qualité des produits et l’identité visuelle raffinée de FRENA.
For the FRENA project, I worked with the brand to redesign its website in order to visually convey its refined and contemporary aesthetic through an Art Deco style. My role was to design an elegant, minimalist interface that would highlight the quality of the products while adhering to the standards of a modern e-commerce website.
I worked on structuring the pages and collections to provide clear and intuitive navigation, allowing visitors to easily discover the products and understand the brand’s identity. Special attention was paid to the content hierarchy, visuals, and typographic choices in order to reinforce the site’s luxury image and graphic consistency.
The user experience has been designed for both desktop and mobile, offering a seamless and reassuring shopping experience. This project allowed me to combine my skills in web design, graphic design, and UX design to create a website that showcases both FRENA’s brand image and its products, while addressing the business challenges of e-commerce.
For the FRENA project, I worked with the brand to redesign its website in order to visually convey its refined and contemporary aesthetic through an Art Deco style. My role was to design an elegant, minimalist interface that would highlight the quality of the products while adhering to the standards of a modern e-commerce website.
I worked on structuring the pages and collections to provide clear and intuitive navigation, allowing visitors to easily discover the products and understand the brand’s identity. Special attention was paid to the content hierarchy, visuals, and typographic choices in order to reinforce the site’s luxury image and graphic consistency.
The user experience has been designed for both desktop and mobile, offering a seamless and reassuring shopping experience. This project allowed me to combine my skills in web design, graphic design, and UX design to create a website that showcases both FRENA’s brand image and its products, while addressing the business challenges of e-commerce.
