For the redesign of the GMAT Vincia Prep website, I was fully involved in designing a modern web platform intended to promote preparation for the GMAT, a leading international exam for admission to MBA programs and prestigious universities. The main objective of this project was to create a clear and engaging experience for visitors—often international students or professionals—while highlighting Vincia Prep’s educational expertise in supporting applicants.

My role began with an analysis of the existing content to identify the key elements to highlight: pedagogy, teaching methods, student feedback, and guarantees of progress. Next, I worked on information architecture and user experience, organizing the pages to smoothly guide visitors to key sections (courses, enrollment details, testimonials, contact information), while simplifying access to information.

Visually, I redesigned the overall layout to give the site a professional, modern, and accessible look, choosing a visual style consistent with the brand’s educational and international identity. This included establishing a clear typographic hierarchy, optimizing visuals and icons, and managing white space to improve content readability.

The entire site was designed in accordance with best practices for responsive design to provide a seamless experience on desktop, mobile, and tablet devices. This project demonstrates my ability to combine strategic thinking, web design, and UX to create a website that highlights both the client’s educational goals and the user experience.