Design of a booth for Urgo for the Cicatrisations Days
I was in charge of designing the Urgo booth for the Cicatrisations Days event. The brief called for creating an immersive space that highlighted the theme of France, while clearly distinguishing the brand’s various product lines and areas of expertise within the booth.
I was involved in the overall graphic design of the booth, working on the walls and the various display stations, each of which had its own visual identity represented by a specific color. This approach helped structure the space, guide visitors, and enhance the clarity of the messages conveyed in each area.
The central element of the graphic design concept was the creation of an illustrated frieze depicting the various cities where Urgo has locations, paired with certain major French cities. This frieze helped establish a strong connection to the region while highlighting the company’s presence and national reach.
À partir des gabarits techniques fournis, j’ai modélisé l’ensemble du stand en 3D avec SketchUp, ce qui m’a permis d’appliquer le design directement sur les volumes réels du stand. Cette étape a offert au client une visualisation réaliste du rendu final, facilitant les échanges, les ajustements et la validation du projet avant la mise en production.
In total, the project involved the graphic design of five wall panels, five kiosks, a counter, and a pole, requiring strong visual consistency while adhering to the stand’s technical and spatial constraints. This project demonstrates my ability to work on large-format media, design immersive graphic environments, and support a client from the design phase through final approval, combining graphic design, spatial planning, and 3D modeling.
I was in charge of designing the Urgo booth for the Cicatrisations Days event. The brief called for creating an immersive space that highlighted the theme of France, while clearly distinguishing the brand’s various product lines and areas of expertise within the booth.
I was involved in the overall graphic design of the booth, working on the walls and the various display stations, each of which had its own visual identity represented by a specific color. This approach helped structure the space, guide visitors, and enhance the clarity of the messages conveyed in each area.
The central element of the graphic design concept was the creation of an illustrated frieze depicting the various cities where Urgo has locations, paired with certain major French cities. This frieze helped establish a strong connection to the region while highlighting the company’s presence and national reach.
À partir des gabarits techniques fournis, j’ai modélisé l’ensemble du stand en 3D avec SketchUp, ce qui m’a permis d’appliquer le design directement sur les volumes réels du stand. Cette étape a offert au client une visualisation réaliste du rendu final, facilitant les échanges, les ajustements et la validation du projet avant la mise en production.
In total, the project involved the graphic design of five wall panels, five kiosks, a counter, and a pole, requiring strong visual consistency while adhering to the stand’s technical and spatial constraints. This project demonstrates my ability to work on large-format media, design immersive graphic environments, and support a client from the design phase through final approval, combining graphic design, spatial planning, and 3D modeling.
